Initial Carolina Cares field appeal
An early video recorded people experiencing homelessness describing immediate needs for food, blankets, sleeping bags, water, and community help during the shutdown period.
Watch on YouTubeCarolina Cares Archive
Carolina Cares began as hands-on emergency response in Columbia during the first months of COVID-19. The renewed program carries forward that field-based direct-outreach philosophy with stronger systems, clearer standards, and a more sustainable Essentials Kit model.
Origin
In spring 2020, normal services were disrupted, jobs disappeared, and people already living with housing or financial instability faced even fewer places to turn. The original Carolina Cares Coronavirus Epidemic Volunteer Task Force responded with direct community outreach.
Archival photographs and videos document food and water distribution, sleeping bags, blankets, hygiene supplies, clothing, and direct conversations with people experiencing homelessness or sudden financial hardship.
That first effort was informal and immediate. It was also public: field videos were posted to recruit volunteers, raise donations, and show supporters that the work was actually taking place.

Documented Timeline
An early video recorded people experiencing homelessness describing immediate needs for food, blankets, sleeping bags, water, and community help during the shutdown period.
Watch on YouTubeEvent footage documented direct food outreach in Columbia during the early months of the pandemic.
Watch on YouTubeNighttime field footage documented volunteers distributing sleeping bags and other supplies while speaking directly with people living outside.
View archival footageA longer documentary recorded meal and water distribution, cold-weather support, interviews, and discussion of why the Foundation was documenting the work publicly.
View archival footageInterviews included a worker who described losing contracts and income during COVID-19, becoming homeless, reaching Columbia, and trying to return to work.
View archival footageLocal news coverage followed a man who had lost work during the pandemic. Carolina Cares helped with a phone, clothing, documents, and job-search support; he later secured employment in Greenville.
View the WACH media recordThe Poston Foundation renews the initiative around Carolina Cares Essentials Kits, a defined program budget, sponsorships, diversified fundraising, stronger internal controls, volunteer coordination, public transparency, and documented reporting.
See the current programAuthentic Archive
These images are from the Foundation's 2020 Carolina Cares archive—not recreated or AI-generated scenes.



Historical Context
Some original Carolina Cares videos were intentionally raw and reflect the language, judgment calls, and informal operating methods of an emergency-response effort formed during an extraordinary period. They are preserved because they document real activity, not because every phrase or practice shown in them represents the Foundation's current standards.
The renewed Carolina Cares Initiative uses updated expectations for dignity, privacy, accessibility, purchasing, volunteer supervision, distribution, financial controls, documentation, and public reporting. The current program is deliberately more structured and more conservative in the claims it makes.
The continuity is the mission: practical help at the point of need. The evolution is the structure required to deliver that help responsibly and repeatedly.
That lesson from 2020 now has a name: the Carolina Cares Direct Outreach Model—identify unmet need, reach the community, assist at the immediate barrier, and connect people with additional resources when appropriate.

Carolina Cares Today
The current Carolina Cares model pairs practical Essentials Kits with a more structured Direct Outreach Model so assistance can be prepared, deployed, documented, and improved from one program cycle to the next.
The Story Continues
The Foundation is carrying forward the hands-on spirit and direct-outreach methodology of the original effort while building the systems needed for responsible, repeatable community support.